About Us

Several decades ago, a scientist working at Unilever's research center in Mumbai, India asked a question no one had before - If less Vitamin B3 in the body could lead to pigmentation, could the reverse be true?

After extensive research, it was proven that Vitamin B3 could indeed lighten the skin. And thus, Fair & Lovely, the world’s first safe and effective skin lightening product, was born and launched in 1975.

Today, at the heart of this technology is Unilever’s synergistic combination of Niacinamide and triple UVA+UVB sunscreens (which give broad spectrum UV protection).

The key player in our active mix is Niacinamide (Vitamin B3), which has been proven time and again to be a safe, reversible cosmetic skin and spot lightening agent. A unique blend of Vitamin B3 along with Vitamin C, Vitamin E and Vitamin B6 boosts the core efficacy of the product by providing potent antioxidants, added spot lightening and healthy skin benefits.

Other actives, such as glycerin (the world’s best known moisturizer), allantoin (a skin benefit agent) and skin identical fatty acids (e.g. stearic acid) also help contribute to delivering overall great skin appearance. These multiple ingredients work on different steps in pathways that are known to regulate and affect pigmentation and general skin appearance, and thus have a gentle yet perceivable effect on darkened skin, spots and overall skin tone, thereby delivering expert treatment like fairness.